![]() There are three sizes in the font family to suit different uses, including text, micro and display ![]() The typeface has also been used for a number of company logos and branding campaigns, such as American Apparel, Lufthansa, Crate & Barrel, and Panasonic, and in wayfinding systems like New York City's subway system by the Metropolitan Transit Authority (MTA). Helvetica has become a go-to font in recent decades – the typeface had its own documentary released in 2007. "We wanted that size-specific detail back." Monotype's overhaul involved rounding the style of characters in the typeface "Pre-digital Helveticas had subtle-but-important adjustments for small, medium, and large sizes," he continued. "Neue Helvetica was designed for one size that was optimized to work well in text," Nix said. ![]() Related story Monotype overhauls London Underground's 100-year-old Johnston typeface
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